About Epifany
Epifany Active was born from love, legacy, and the belief that every woman deserves to feel beautiful.
In 2018, Katie Felder founded Epifany, a lipstick brand created to give women an "epifany;" an illuminating moment of discovery. She encouraged women to share their “colour stories” which were personal stories of challenge, resilience, joy, loss, growth, and triumph that make every woman beautifully unique.
Katie saw beauty not as a destination, but as a realization of one’s own strength. Her sister, Terry carried that same light. Together, they were two powerful women who loved deeply, showed up fully, and poured into everyone around them. They made people feel seen, strong, and important.
We have taken their original vision and brought it into a new space: movement, wellness, and self-confidence through fitness.
Fitness is not about shrinking.
It is not about perfection.
It is not about “arriving.”
It is about the moment you realize:
I deserve to feel strong.
I deserve to feel supported.
I deserve to feel beautiful — exactly as I am, in this moment.
This brand is more than activewear. It is legacy. It is love.
It is discovery.
It is for the woman who is becoming and the woman starting again.
This is your Epifany.